Robert introduced the concept of rule-breaking strategies for differentiation and competitiveness, including tips for being a rule breaker and a potential workshop process using Lego serious play. Examples were given to illustrate such a strategy. Robert talks about rule breaking strategy and how it involves deliberately breaking with a company's current business model to differentiate and become more competitive in the market. He discusses the reasons for considering rule breaking strategy and how it involves being different in terms of the rules of the business game in your category. Robert gives tips for being a rule breaker, such as looking for inspiration outside of one's category and swimming against the mainstream. He outlines a potential process for a rule-breaking strategy workshop using Lego serious play, including establishing the need for rule breaking, defining the positioning landscape, generating ideas, and evaluating their potential.
