The meeting focus on how to sell LSP and efforts to promote it by Takashi Hasanuma (Hasun). Hasun shares his presentation on how to sell LSP, starting with his motivation for getting involved in LSP in 2017. He emphasizes the importance of understanding the client's needs and redefining their problems to provide unique solutions.
Hasun gives an example of how he helped a pharmaceutical client connect with patients by suggesting they ask their own staff members who have sick family members at home for insights, rather than inviting patients directly to workshops. He talks about their efforts to promote LSP, including public workshops, investing in their website, word of mouth through social media and publications, and using client websites for promotion.
