Alignment of Corp. Strategy & Purpose with LSP

February 15, 2023

Business Applications

Guillaume Vigouroux

The author discusses his agency's work with corporate strategy and purpose, referencing Simon Sinek's ""golden circles"" framework. He explains how his agency uses this framework to shape strategic products for clients, emphasizing the importance of aligning purpose, value proposition, and brand platform. The author explains their use of design thinking principles to find solutions for clients. He mentions different methods they use to find solutions, including in-house models and well-known methods like Lego Serious Play. He emphasizes that they sell solutions to clients' issues, not just the use of LSP itself. The author discusses the five steps of a Lego sales play for real estate companies, including local study, project conceptualization, project manifesto, operational system, and optimal results. They discuss using emotional circles in design and creative topics to showcase their high emotional caution approach. The author summarizes their group's discussion on the centrality of strategy in organizations, the importance of getting all stakeholders involved, and the need to align priorities and do research before addressing problems.