LEGO® SERIOUS PLAY® Method used for documenting the collective intelligence from 35 individual models.



IDEON Open, who is a part of the IDEON Science Park/Sweden, arranged an event on “How to make corporate Innovation work”. More than 60 members from major Swedish Companies joined the “Tank Meeting no. 46” in Lund, Sweden


Being a strong ambassador of LSP, Gustav Wiederström from IDEON Open asked me to facilitate four sessions of 30 minutes with 8-10 participants in each session. What to do? – Not enough time, no time to for Skills Building, participants expecting a result, not wasting their time – what to do?



We decided to frame it as a hands on demonstration of the tool and focus on the collective intelligence, trying to summarize the insights from each session and document it by the end of the day.


To be honest – the process looks like the opposite of everything we as trainers try to teach new facilitators, but I liked the challenge and took it up to prove that off course we can add value – not as a workshop but in presenting a tool that can capture learning insights effectively in a short time.


The challenge

The idea was to let people create “The Ideal Intrapreneur” Quite important to the participants like Ikea, Alfa Laval, Volvo, Mercedes Benz etc.


The process

The design for the 30 minute workshop looked like this:


1.     Build a tower as tall as possible in 3 minutes. A few learning points and a few sentences on the background of LSP in 2 minutes

2.     Build the “Ideal intrapreneur” / 5 minutes

3.     Sharing 15 minutes

4.     Identifying patters in 5 minutes

5.     The end



We were two facilitators. Me facilitating the mini workshop and my colleague from IDEON Open making notes in all 4 sessions and taking pictures. Between each session (10 minutes) we build models of our mutual insights and putting them aside before next session.


After all 4 sessions we looked at our models, notes and pictures and together we created a shared model containing all the important input from 35 peoples individual models, double checking that it matched our notes, pictures and gut feeling.


Sharing, recording & helping people “see the story”

By the end of the day we were asked to share insights with all 70 participants at the event – 35 people from our sessions and the 35 others. 


Step 1: We build the summery together with several iteration to get it as precise and rich as possible


Step 2: We practiced the story several times to get it as sharp as possible. We use app. 45 minutes and boiled it down to a 2,5 minute narrative


Step 3: We were also asked to deliver a 20 second narrative for a movie recording team who recorded the whole program. In order to manage this we simplified the model to find the essence and succeeded in creating a 22 second narrative with a very clear scope and story.


We presented the story showing the model on a ppt. on a big screen and using a pointer to help the participants see the story. It worked fantastic. Engaged listening, laughter, acknowledgement, understanding and respect were the response form the 70 people.


Learning points from the process

1.     The documentation process worked extremely well

2.     Practicing before presentation was really needed to make the narrative 100% sharp

3.     Amazing the see the live response of helping people to see the story compared to other presenters just using word. People seemed to lose attention quite quickly.


The story teller is Selina Voss from WIN, IDEON, Sweden